Like all hi tech sports kit these days, mens cycling jerseys long sleeve varieties are designed to do a lot more than just cover our shame. They’re impregnated with all sorts of anti UV awesomeness, which means you can clatter around for hours without getting sun burned – at least, no on the bits of you covered in Lycra; they resist wind, rain, and even mud; and they keep you both warm and cool at the same time. Seriously. A lot of thought goes into making these things. Admittedly, usually thoughts being had by people who know that their mens cycling jerseys long sleeve type is mostly going to be worn by someone who has no intention of finding out how it performs on an altitude descent, but it’s nice to know they care.
Cycling is now such a lucrative band wagon that all the major sports brands are finding themselves challenged in popularity (as they did when climbing suddenly got trendy a few years back) by all sorts of previously unknown labels. Ever heard of Pearl Izumi? What about Endura? Green Pepper? You must, at least, have heard of Cannondale. These guys are the next big thing – sports brands that have mostly been around for years, quietly manufacturing mens cycling jerseys long sleeve and short. Suddenly, their sport is nationally popular and they are thrust into the limelight. It won’t be long before teenagers start wearing their kit to hang out in on street corners – then they’ll know they’ve really broken the big time. The first time a gang of youths is seen sporting Cannondale Lycra: that’s brand assurance for life.
In the meantime, the province of the male cycling jersey has spread from a small group of iron-legged fanatics, huffing and puffing up hills on Sunday mornings, to a large section of the jobbing amateur sports population in the UK. Mens cycling jerseys long sleeve types are appearing regularly, of an evening, outside pubs, as folk who think they ought to be fit catch on to the dubious wisdom that cycling to the boozer excuses the 18 pints they’re about to drink. Which is like going to the pub after going to the gym. Just remember – beer sweat and technical Lycra don’t mix too good. And it is still very illegal to drive drunk, even if you’re only “driving” a bike.